Strategic alliance is an excellent vehicle for two or more companies to pool their resources
together to form a combined force in the marketplace and advance towards common goals and
to secure common interests.
Prime advantage of strategic alliances are that the partners will be able to access/ leverage
each other unique capabilities in technology, management, brands, distribution systems and
customers without losing there individual identity. Additionally, by sharing unique capabilities
and skills in which they are specialised, companies will be able to pursue multiple opportunities,
which create better odds for overall financial success and business growth.
We help you sets up the model to create value for the parties to the alliance, by helping to
anticipate and address problems proactively, rather than react.
Strategic alliance is carried out through following steps: